Building software in the AI Supercycle.
Hi, I'm Sam. I'm an engineer and tinkerer. I believe AI is a technological shift that's fundamentally changing how we work. I focus on architecting strategies across product, process, and people. I also use AI acceleration to ship beautiful, production-grade software.
This site is my workshop. It's where I document the process of building real-world systems that survive real data, real users, and real constraints.
Recent Writing
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Weird Knowledge Compounds
True original thinking is rare. Not because it's hard, but because most people won't go where it lives.
Voice, Not Brand
After two decades online, I've stopped conflating 'having a voice' with 'building a brand.' They're not the same thing, and the difference matters.
RL (Reinforcement Learning) Explained in Plain English
You've heard 'reinforcement learning' dropped in every AI conversation. You've nodded along. Let's actually explain it.