SAM_COUCH
FIG_001
[ PERSONAL_SITE / RECORD ]
SC
SHEET 01/03 · SCALE 1:1 · DRAWN BY S.C.

Engineer & Product Builder. Building working systems from fuzzy problems.

Hi, I'm Sam. I turn fuzzy problems into working systems, then stress-test them with users, data, and deadlines.

This site is my workshop. I document the systems, experiments, and hard-won lessons from shipping software with AI under live constraints.

FIG_002 / RECENT_DRAFTS

Recent Writing.

ARCHIVE [13] →
  1. 01.
    FEATURED
    The Job I Want Next

    You don't bring automation to a job. You bring it to a process. The role most companies haven't hired for yet, and why I'm built for it.

    2026-03-06 Career · AI
  2. 02.
    The Shokunin in the Age of AI

    AI made it almost free to look like a craftsperson. The Japanese idea of shokunin, lifelong devotion to a craft, is more useful now than it has ever been.

    2026-05-12 Philosophy · AI
  3. 03.
    AI Slop Has a Place

    AI slop is what you get when you let the model run without much wrangling. In R&D, that trade is often worth it: speed and cheap learning now, cleanup once the shape stops moving.

    2026-05-08 AI · Philosophy
  4. 04.
    When Anyone Can Build, Judgment Wins

    Engineering is no longer the hardest part of building software. The compounding hire now is a product thinker who chooses what to build, in what order, and why.

    2026-03-07 Philosophy · Product
  5. 05.
    I Built a UI Kit - Just for Me

    I built a private UI kit called Couch Kit so coding agents stop improvising my interfaces and I can ship consistent product UI without re-deciding every detail.

    2026-03-06 Design Systems · AI